World Antimicrobial Awareness Week (WAAW) – One Health AMR Campaign
Makueni County, Kenya | 2024 Awareness & Behavior Change Campaign
A One Health antimicrobial resistance awareness campaign targeting human, animal, and environmental sectors through community outreach, media engagement, youth innovation, and antimicrobial stewardship education.
Campaign Background
Antimicrobial resistance in Makueni County is driven by low awareness and widespread inappropriate use of antibiotics in humans, animals, and community settings.
Prior to this intervention, AMS messaging was fragmented, with limited structured outreach to high-risk groups such as agro-vets, boda boda riders, youth, and informal traders.
The WAAW campaign integrated One Health messaging across multiple platforms including radio, social media, healthcare facilities, and community engagement networks.
Campaign Impact
13.8K
Social Media Reach
4
Radio Sessions
8
Engagement Activities
1
County Campaign Cycle
Campaign Objectives
AMR Awareness
Increase understanding of antimicrobial resistance across communities.
Behavior Change
Promote responsible antimicrobial use in humans and animals.
One Health Integration
Link human, animal, and environmental health messaging.
Community Engagement
Engage youth, traders, agro-vets, and transport groups.
Key Activities
- Radio campaigns on Musyi FM & County FM
- Community outreach (boda boda riders, vendors)
- CME on surgical prophylaxis and AMS
- Youth TikTok AMR awareness campaign
- Agro-vet and animal health market outreach
- Distribution of IEC materials across county
- AMS committee engagement sessions
- One Health stakeholder coordination
Leadership Role
Role
Project Lead & AMS Coordinator
Partners
Makueni Dept. of Health & Agriculture, KMTC, South Centre
Designed One Health AMR campaign strategy
Coordinated radio, youth, and community outreach
Supervised AMS committee engagement
One Health AMR Campaign Impact
Major Achievements & Campaign Impact
13,800+ Digital Reach
Achieved strong social media engagement including TikTok viral awareness content.
County-Wide Awareness
Reached human, animal, and environmental health stakeholders.
Radio AMR Campaign
Delivered 4 radio sessions and public service announcements.
AMS System Strengthening
Established AMS TWG and PPS planning mechanisms.
@2026 One Health Antimicrobial Resistance Network (OHAAN). All rights reserved.